Zelmer, the Smart Max series
How to create a new hero blender for the growing upper middle class in Eastern Europe? Zelmers’ new blender had to be more powerful and robust, with enhanced multifunctionality and the effectiveness of a food processor. At the same time it had to be affordable and matching a competitive price point.
The result, the SmartMax serie, is the first and only hand blender with a 3-in-1 thermo-insulated food container and a special designed blending knife to minimize splashing.