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Plantronics | Backbeat GO 3

The vivid, high-resolution audio delivered by Plantronics BackBeat GO 3 earbuds lets users go wireless without losing audio fidelity. Every piece of the product has been designed purposefully, to deliver a best-in-class listening experience.

Plantronics

Plantronics is a global leader in audio communications for businesses and consumers. They have pioneered new trends in audio technology, creating innovative products that allow people to simply communicate. Pezy Group assisted Plantronics in developing one of their latest innovations: the Backbeat GO 3 bluetooth earbuds.

Extremely small parts

Working on such a small product brought some great challenges: thin walls, interfacing of micro-components, part strength, and very complex moulds. For manufacturing the product abroad, we developed and validated several new processes at our in-house tool shop. Due to the fact that the product consists of different 2k parts, manufacturing  was extra challenging.

Reddot Award Winner

Thanks to the excellent design, Plantronics was honored with a Red Dot Award, an international distinction for products which set themselves apart considerably.

 

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More Information

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Jan Hoekstra j.hoekstra@pezygroup.com

Do you have an innovative product idea and are you wondering how we can help you bring this alive? Please contact Jan Hoekstra for more information.