Archive for May, 2016

Pezy Group, the best-kept secret of the Brainport Region

This month, Eindhoven (NL) celebrated the future on the occasion of the 125th anniversary of Philips. To emphasize what Philips brought and still brings to the Brainport Eindhoven region, the magazine ‘Goeie zaken’ published the ‘Philips 125’ special; A jubilee magazine created together with partners, spin-offs, and spin-outs. In the magazine, Managing Director Pezy Group Eindhoven Rob van Helvoirt shares an inspiring story, titled ‘Pezy Group, the best kept secret of the Brainport Region.’

As first customer of Pezy Group in 1995, Philips stood at the cradle of the company founded in Groningen (NL). 21 years later, our company with more than a hundred specialists contributed to more than four hundred patents for dozens of customers. Curious about how this all turned out and what makes us unique in creating innovative solutions?  This and more can be read in the (Dutch) article. You can find an English translation below.

‘For consumer products, speed to market is essential. When you make innovation processes manageable within a short time, then you really add value.’ – Rob van Helvoirt




– English translation from original document above –

Pezy Group, the best-kept secret of the Brainport Region.

It’s no secret that many companies in the Eindhoven region arose together with, from or thanks to Philips. Also in other regions the multinational stood at the cradle of great companies, like Pezy Group. Founded on April 14, 1995, the first  project  of the design and engineering company was developing a shaving gel pump for the Philips Cool Skin shaver. 21 years later, the agency employs a hundred creative specialists and is mentioned in more than 400 patents. Several multinationals trust on Pezy Group’s solutions and way-of-working for many years. From offices in Amsterdam, Groningen, Houten, Singapore and Eindhoven, any business, large or small, can be supported in the design, development, testing and manufacturing of new products and applications. From the first idea to production release, translated into the credo: “a group of passionate specialists that accelerate your innovation by creating brands, products & equipment.”

“The art of developing for mass production is creating not only one product that works, but tens of millions that all work” according to Rob van Helvoirt, Managing Director of Pezy Group Eindhoven, the office that opened ten years ago. “To identify potential problems early and solve them before production begins, we possess all the necessary theoretical and practical resources in-house. For example an injection molding machine for the production of test series to monitor and validate the viability of new product concepts. Learn fast, fail cheap.  Our approach is lean and ensures that our proposition fit the needs of both multinationals and SMEs.”

Solving impossibilities

In short, Pezy Group creates innovative solutions and develops robust product designs by structurally identifying and solving uncertainties. This requires a special culture where, until the day of today, executive director and owner Henco Pezy is carefully building on. “Characteristic to our way-of-working is our people’s openness to discuss potential risks. This is especially important when quickly developing products that are new in their kind. Thus, even impossibilities can be solved. A great example is our contribution to the first Philips living color lamp, then new in its kind and actually not feasible because the technique to create a thick-walled, optically perfect, and pure transparent plastic sphere with a large undercut did not exist yet. Therefore, we invented and developed a new production technique and demonstrated in-house this technique was reproducible on a large scale. Then we contacted outside parties for manufacturing the production molds and guided the industrialization phase by creating specifications and by controlling of timing and quality. This way-of-working kept everything well planned and manageable, allowing us to guarantee the products to be delivered on time and at the agreed price.”

Innovation Accelerators

Since their first project for Philips in 1995,  a mechanical question, Pezy Group continued building on their success formula and gradually shifted to also supporting customers with business and user-insight aspects of projects. “While working for Philips, we obtained many other multinational customers,” Van Helvoirt explains. “Our mission for the coming years is to develop products that are new in their kind. We have proven that we have the capability to deliver on our promise, to get new products to market as quickly as possible. Thence our pay-off ‘innovation accelerators’. For consumer products, speed to market is essential. When you make innovation processes manageable within a short time, then you really add value.”

Knowledge and experience

Despite the impressive track record and projects for many multinational companies, SMEs and startups, Pezy Group’s presence in Eindhoven has not really been wide noticed. “We are often described as the best-kept secret of the region, but change is coming,” Van Helvoirt jokes. “We have a great proposition and can support much more companies with their next steps in product development. We have accumulated a large amount of knowledge and experience where our customers can benefit from. We have literally converted hundreds of patented ideas into robust designs, physical models and then to attractive, functional and manufacturable products. Especially the latter is of great importance to ensure mass production with zero defects. This is our key strength and we have everything in-house to make this happen.”

May 28th | Meet us at the High Tech Discovery Route – Dutch Technology Week

Would you like to experience the fun of working with technology of the future? Meet us May 28th at the High Tech Discovery Route at De Ontdekfabriek & Strijp-S Eindhoven!

For more information visit:

June 24th | Benelux Autodesk Moldflow User Meeting

June 24th Pezy Group is organizing the 6th edition of the Benelux Autodesk® Moldflow® User Meeting!

This meeting is an excellent opportunity to network with fellow Moldflow users. Come and meet with team members of Pezy Group & Cadac Group and share your ideas, experiences and challenges with the Autodesk Moldflow Technical Team. Enjoy the technical presentations of other Moldflow users and learn about new developments in Autodesk Moldflow software.


09:15What’s new in Moldflow 2017

  • Hanno van Raalte │ Autodesk
10:152K Thermoplastic – Thermoset injection molding

  • Wim Six │ KU Leuven
11:00Thermoforming of Organosheets and following Injection molding of details –

research of residual strain and warpage

  • Thijs Donderwinkel │ ThermoPlastic Composites Research Center (NL)
12:00Moldflow Research and Solver Enhancements

  • Franco Costa │ Autodesk
14:00Autodesk Helius PFA – Connecting the gap between process & FEA

  • Doug Kenik │ Autodesk
15:00RocTool Induction Heating Simulation with Autodesk Moldflow

  • Peter Wentzel │ RocTool
15:45Break & Vote
16:15Generative Design

  • David Truyens │ Datech


Place:    Natlab, Kastanjelaan 500, 5616 LZ Eindhoven

Date:     June 24th 2016

Time:     8:30 – 18:00

Costs:    Free for Pezy / Cadac customers with an active Autodesk Moldflow contract

For others: €100,- p.p.

If you would like to register please send an e-mail to:

We are looking forward to see you June 24th!

Judith van Raan

Mark Klarenbeek

Pezy Group │ Eindhoven


Abstracts lectures

09:15     What’s new in Moldflow 2017

  • Hanno van Raalte │ Autodesk

Abstract will follow shortly

Hanno van RaalteHanno van Raalte

Product Manager for
Autodesk Simulation Moldflow Products


10:15     2K Thermoplastic – Thermoset injection molding

  • Wim Six │ KU Leuven

Wim Six, working for 5 years @ the KULEUVEN, Technology campus Ostend, were he did several projects concerning polymer processing, mostly based on simulations. Recently he started a PhD about optimizing the 2 component injection molding of Thermoplastic and vulcanizing rubbers via simulations.

In his presentation, Wim will give you a brief overview of the project and show you some plenary simulation results compared with measurements of this process.

Wim SixWim Six

KU Leuven


11:00    Thermoforming of Organosheets and following Injection molding of details – research of residual strain and warpage

  • Thijs Donderwinkel │ ThermoPlastic Composites Research Center (NL)

Overmoulding of thermoplastic composites is a technology in which a thermoplastic composite is thermoformed and subsequently injection overmoulded. The near-net-shape manufacturing process is well suited for automated large series production of complex 3D structures with excellent structural performance and a high level of function integration. Although the feasibility of the process is increasingly demonstrated, it is acknowledged that there is a lack of proper design tools that can be used for a right-the-first-time design strategy. The COMPeTE project was established with the aim to create (numerical) design tools based on the basic mechanisms that underlay the overmoulding of thermoplastic composites using commercially available software packages. The work was carried out by the TPRC and funded by industrial partners from both the aerospace and automotive industry.

Establishing a bond between the resin and the insert requires intimate contact and healing of the two materials. Although intimate contact is a prerequisite for healing, the actual bond strength develops during the healing process in which polymer chains diffuse across the interface. The part, however, cools down rapidly during overmoulding to achieve short cycle times. This limits the available time for bonding and therefore makes the process more difficult. A test method was developed to characterise the bond strength under tensile and shear loading conditions. The characterized bond strength was used to develop numerical tools that predict the interface strength as a function of the injection moulding process characteristics.

An experimental method was developed for the analysis of warpage and spring-forward in single curved, overmoulded geometries. A thermo-elastic model was experimentally validated and subsequently implemented in a FE simulation, taking into account the fibre stresses and fibre reorientation resulting from the draping process. The methodology will finally be demonstrated using a three-dimensional, doubly curved C/PEEK part that was manufactured using the overmoulding process.

TPRC acknowledge Safran, Boeing, Victrex, Johnson Controls, SMP, Harper Engineering, KraussMaffei and Autodesk for the funding of the project.

Thijs DonderwinkelThijs Donderwinkel studied mechanical engineering at the University of Twente in Enschede. During this period, he participated in the solar car racing team, where his interest for composite materials started. Further experiences with composite materials were obtained during his internship at Audi AG in Neckarsulm and his graduation project at the ThermoPlastic composite Research Center. Currently, he is a researcher at the ThermoPlastic composite Research Center. Together with industrial partners, a software tool is being developed to predict shape distortions during the overmolding process.

12:00     Moldflow Research and Solver Enhancements

  • Franco Costa │ Autodesk

Abstract will follow shortly

Franco CostaDr. Franco Costa is a senior research leader for Simulation Moldflow at Autodesk, Inc. With over 23 years of experience with Simulation Moldflow software, he has contributed to the technologies of 3D flow simulations, thermal analysis, crystallization analysis, structural analysis, final net-part shape prediction, and multiphysics for the plastic injection molding simulation industry. Franco has moved through roles as a research engineer, Development Team leader, and manager, and he now leads key strategic research projects for the Autodesk Simulation Technology Group as well as acting as an internal reviewer and technology architect. Franco has presented at academic conferences in the field of polymer processing. He also acts as a referee on international journals and often presents overviews of Simulation Moldflow research-technology directions at Simulation Moldflow user meetings. Franco is based in the Autodesk Research and Development Center in Melbourne, Australia.

14:00     Autodesk Helius PFA – Connecting the gap between process & FEA

  • Doug Kenik │ Autodesk

Injection molded plastic parts are widely used in industrial applications due to their fast processing times and their ability to conform to a variety of geometries. Fiber reinforced plastics offer further benefits by offering enhanced stiffness-to-weight and strength-to-weight ratios.  Injection molding simulation software packages can be used to predict the warped shape of the ejected, room-temperature part, as well as the distribution of fiber orientation for filled materials. Both results can have effects on the mechanical properties of the part. Autodesk Helius PFA has been developed to leverage manufacturing data in standard structural FEA tools by mapping manufacturing data from Autodesk Moldflow simulations to structural meshes of varying element types and mesh densities. Please join us for a discussion on leveraging Autodesk Helius PFA for as-manufactured structural simulation of fiber reinforced plastics, including mapping manufacturing data from Moldflow to structural FEA, predicting orthotropic plasticity and rupture in tension and compression and predicting the strength of weld lines.

Doug KenikDoug Kenik is a product line manager for composite simulation products within Autodesk, Inc. He holds both an MS and a BS in mechanical engineering from the University of Wyoming, where he spent his graduate career developing high-fidelity micromechanics models for composite material simulation. Prior to working at Autodesk, Doug spent 5 years as a developer and application engineer at Firehole Composites, where he helped implement new technologies for composite simulation and define next-generation enhancements for use within existing products.

15:00     RocTool – RocTool Induction Heating Simulation with Autodesk Moldflow

  • Peter Wentzel │ RocTool

Overview of RocTool induction heating and update of the simulation technology implemented in Autodesk® Moldflow® Insight 2017 (Cool FEM)

Peter Wentzel 2 Peter J.M. Wentzel

Geschäftsführer RocTool GmbH & European Business Development Director RocTool

16:15     Generative Design

  • David Truyens │ Datech

So far CAD (computer aided design) was mostly a one direction process. In this session we’ll talk how this is changing. We’ll go thru the process from a conceptual design to a details production ready part.

David TruyensDavid Truyens



June 9th | Connecting the dots in Innovation – Amsterdam Round Table Event

Amsterdam Round Table Event  |   June 9th 2016

How to effectively connect all the pieces of the innovation puzzle in the Front End? Too often the concept that gets locked-in at an early stage is either: unfeasible, too expensive, unexciting for customers. Compromise is likely to result in mediocre innovation, and rarely in successful radical innovation. How can we better manage innovation projects and portfolios?

How to align:

  • the needs of all the stakeholders?
  • disciplines?
  • aspects of the most promising proposition?

Join us for a very interactive evening and a panel of 3 speakers:

The program is as follows:

June 9th

17:30 – Reception

18:00 – Short presentations: insights, successes & challenges

18:45 – Round table discussion

20:00 – Wrap-up

Location: Pezy Group Amsterdam | Tussen de Bogen 26

Route link

We will limit the attendees to 15 people, so please RSVP early.

For more information, please contact Reinier Halbertsma


Count me in!

Innovation Roundtable Amsterdam